The Power of Perspective
Leonardo da Vinci was born
on April 15, 1452.
The Power of Perspective
Leonardo da Vinci was born
on April 15, 1452.

What Do You Want To Do?

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Improve Enrollment

Enrollment weaknesses are symptoms, not the problem. Whether you’re trying to make a class, make a better class, or widen your pool, seek first to understand the problem as clearly as you feel the pain. Is it how you’re seen by your prospects? Is it that you’re not seen by your prospects? Are you communicating too little? Too much? At the wrong moments in the funnel? Once we know the challenge, we can shape a solution.

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Write a Plan

You know where you want to go. You think you have the resources. But you need to move fast, efficiently, and effectively, and that takes a great plan. You need a plan that’s detailed, with built in points to measure, adjust, and adapt as you go.

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New Programs and Markets

Feel crowded by competitors? Find new opportunities that give you room to move and grow. When you look closely at the audiences you’re seeking, you might find missed opportunities or new markets beyond your usual neighborhood. And, when you offer differentiated, market-focused programs, you stand out from the crowd and can make a foundation for ongoing growth.

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Understand Our Audience

No institution is an island. The perceptions, needs, and changes within your audiences shape what you can achieve. Internally, students, staff, and faculty define the institution every day. Externally, alumni, donors, employers, prospective students, parents, and community leaders can smooth your way or spark a storm.

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Enhance Digital Social

New media, new channels, new challenges—and new opportunities. Your audiences shift how and when they connect with you. Your processes, plans, and even goals need to keep pace. Your people have a chance to grow into new skills, a new understanding, and a renewed connection with your audiences.

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Bolster Our Brand

Brand is so much more than a logo or a tagline. It’s the experience people have when they interact with your institution, and it’s the benefit they gain from that interaction. It is the glue between you and your audiences. A strong brand seems simple, yet delivering it is complex.

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Energize Our Marketing

Communications that work well together—systematically and strategically—should build on each other to fulfill your plan. Touching your audience’s minds and hearts, you marketing needs fuel to last through all channels and touch points—to wow, move, and persuade.

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Refine Our Pricing Strategy

Pricing and costs drive much of the clamor around education. Sift through the yammering, change the ways you’ve always done it, and create a true competitive advantage with rational pricing decisions based on data and brand equity.