More thought leaders to come! Stay tuned!

 

Matt Arnold is director of interactive media strategy at Stamats. He holds a B.A. from The University of Iowa in Communication Studies and an M.S. in Communication from Illinois State University. Matt has over 15 years professional experience in market research, enterprise technology, interactive strategy, and user experience. For over six years, Matt led communication strategy and managed the online experience at Capella University. Outside of his university experience Matt has successfully led interactive and technology projects for leading organizations, including the National Marrow Donor Program, Medtronic, UnitedHealth, Allstate, and Discover Card. Prior to joining Stamats, Matt was an online channel manager for Best Buy.

 

 

CJ Cunniff is director of interactive media production at Stamats and has more than ten years of experience as a programmer in the interactive media field. His specialties include Internet systems, JavaScript/XML programming, JQUERY, MOOTOOLS, AJAX and Flash Development. His experience working in other markets including medical, small business and government sites, and customer relationship management Intranet sites help inform the work he completes with higher education clients. He has extensive experience in all facets of interactive marketing and technology and brings a wealth of knowledge and understanding to his position at Stamats.

 

 

Sabra Fiala is strategic marketing director at Stamats. Her range of experience from front-end marketing to interactive implementation to fulfillment provides a solid foundation of knowledge necessary to provide strategic counsel to clients. She also has extensive experience in developing lead generation programs, fulfillment processes, and response tracking. Sabra joined Stamats with nearly a decade of interactive direct marketing experience. Prior to arriving at Stamats, she worked in the advertising industry specializing in integrated direct marketing programs complemented by the Web and e-mail marketing. Sabra is an active member of various marketing organizations, including the Direct Marketing Association.

 

 

Dr. Brenda Harms, principal consultant at Stamats, is an experienced higher education administrator with a diverse marketing and admissions background. Her primary interest is the recruitment and retention of adult students and she leads the Stamats’ adult student marketing initiative. Dr. Harms is active in the higher education community, serving as the secretary/treasurer of the National Association of Branch Campus Administrators executive committee. Dr. Harms received a B.S. in allied health and an M.A. in educational psychology and counseling from the University of South Dakota. She received her Ph D. in human services with her dissertation focused specifically on adult student retention.

 

 

 

Fritz McDonald, has more than 20 years experience as a professional writer, editor, and creative strategist. He earned his bachelor’s degree at UCLA, and an M.F.A. from the University of Iowa Writer’s Workshop. At Stamats, Fritz has created marketing communications, Web sites and digital strategy, and branding programs for colleges and universities across the U.S. He has an extensive background in Web 2.0 technologies and social media and has delivered webinars on the subject and written an industry-leading white paper on social networking strategies. He has been a keynote speaker for CASE, CCAE, and ACT, and presented at such well-known conferences as the Infinite Solutions HighEd Web conference. He has written articles on higher education marketing for Admissions Marketing Report, and on social media most recently for University Business. His creative work has garnished numerous awards, including a CASE Gold Regional, more than 40 ADDYs, and Admissions Marketing Report Gold, Silver, and Bronze awards. His Stamats clients have included Furman University, St. Olaf College, Villanova University, Harvard Medical School, and many others.

 

Becky Morehouse studied business as an undergrad at the University of Northern Iowa. She received her Master's in higher education administration at the University of Iowa and is completing her doctorate at the U of I as well. Before joining Stamats in 1991, Becky developed her research skills at a marketing research firm. It was there she learned the fine arts of focus group moderation, data analysis, and cross-country travel. Becky's long and varied experience as both an analyst and a consultant provides a rich Foundation and perspective that help Stamats' clients understand and appreciate the value of research.

 

 

 

Julie Staggs has worked in Higher Ed and with Higher Ed for over 15 years. Working in Higher Ed, she served both as an admissions counselor and as the Performing Arts Director of a liberal arts women's college. As a partner with Higher Ed, she spent 10 years at Pearson Education working with faculty and state consortia with a special focus in online and blended learning, helping institutions to build programs that met both market needs and growth goals. Her work with corporate training and consulting with Fortune 100 companies brings an extensive understanding of how to develop tactics to drive strategic plans that result in exceeding growth targets. Julie holds a BMus from Converse College and an Executive MBA with a focus on Leadership from University of Georgia.

 

Chuck Reed, vice president for client services at Stamats, has worked in higher education for more than 20 years, including positions as coordinator of admissions for Peru State College and director of media relations for Nebraska Wesleyan University. He earned a bachelors degree in journalism from the University of Nebraska at Kearney, where he worked as an admission ambassador for four years and learned firsthand about the roller coaster ride that is being a regional public university.At Stamats, Chuck was a writer and editor for nearly five years before becoming a client executive. His clients range from selective private colleges to regional publics and two-year institutions nationally, and his projects have won several CASE Gold and other awards. He frequently presents at CASE conferences and other professional workshops.

 

Jim Reilly is senior marketing consultant at Stamats. He has worked with more than 100 colleges and universities on research and consulting projects that include recruitment, communication, image, and branding analyses and development. He has helped numerous institutions increase enrollment, implement research programs, and create effective brands. Jim's background includes 14 years of private college admissions experience, including nine years at Dickinson College where he was responsible for new staff training, publications, student search, alumni admissions, and developing regional recruitment receptions, as well as five years as dean of admissions at Ripon College in Wisconsin where he coordinated all aspects of the admissions operation. He holds a B.A. in English from Dickinson College.

 

Dr. Robert A. Sevier is senior vice president for strategy at Stamats. He has more than 25 years of leadership experience in strategic thinking and planning, integrated and brand marketing, market research, and student recruiting, and his work has been featured at hundreds of professional conferences as well as in higher education's marketing publications, including Currents, Journal of College Admissions, Admissions Strategist, University Business, and College & University. He holds a Ph.D. in policy analysis and higher education administration from The Ohio State University, and he has authored seven books on integrated marketing, brand marketing, innovation, and strategic planning. He has taught and worked as an administrator at The Ohio State University, Denison University, Mount Vernon Nazarene University, and Oregon Health Sciences University.

 

 

 

This highly focused conference zeroes in on the students, strategies, and success stories relevant to your graduate programs. Interact with graduate school marketing thought leaders and visionaries, learn how top-rated graduate programs got there, and share experiences and successes with your colleagues from across the continent.

 

Sunday, July 18 – Preconference Sessions ($149 each)

11:00am	Registration
1:00pm	Pulling Rank—Rankings' Role in Marketing Strategy
3:00pm	Web Analytics: Now What?—What to do with Your Data

 

Monday, July 19 – General Sessions

7:00am	Registration and Continental Breakfast
8:00am	Welcome, Introductions, Conference Overview
8:30am	KEYNOTE: What's the Difference?—Importance of Differentiation
9:15am	2009 Adult StudentsTALK™ Research
10:15am	Break
10:30am	Technology Tips to Enhance Your Funnel
11:30pm	Lunch on your own
12:45pm	Road Map to Success—Make the Most of Your Recruiting	Find Your Niche—Creating Programs to Fulfill Needs in Your Marketplace
1:45pm	Measuring mROI—Marketing ROI Tool Talk
2:45pm	Break
3:00pm	Robust Roundtables—Give/Get Feedback on What Works
4:00pm	Does Brand Matter?—Measuring Brand Value and Making It Work	The Price is Right—Optimizing Your Programs’ Pricing
5:00pm	Reception

 

Tuesday, July 20

7:15am	Continental Breakfast
8:15am	KEYNOTE: Social Media in the Mix: Integrating an Interactive Media Strategy
9:15am	Robust Roundtables—Give/Get Feedback on What Works
10:15am	Break
10:30am	Weaving the Web—Putting Web Analytics into Action
11:30am	What's Next?—Executing Your New Knowledge … Wrap Up & Take Aways

 

 

 

 

 

Stamats Integrated Marketing: Graduate School Marketing Conference 2010 will be held at the The Westin Michigan Avenue.

 

Located on the Magnificent Mile across from Bloomingdale's and the shops of Water Tower Place, the Westin Michigan Avenue Chicago provides unparalleled service for travelers. The exhilarating excitement of Chicago is at our doorstep with restaurants, shopping, Lake Michigan, and even the John Hancock Observatory just steps away. At day's end, unwind in the WestinWORKOUT® Gym or join the Unwind, a Westin evening ritual from 5:30 pm to 7:00pm in the lobby. The 752 guest rooms, which include 23 suites, feature marble foyers and large marble bathroom, as well as flat screen televisions, in-room internet, and heavenly beds. Leave feeling better than when you arrived!

 

The Westin Michigan Avenue
909 N. Michigan Avenue
Chicago, IL 60611
312-943-7200

 

Stamats room rate: $199/night

 

>> Make your reservations!

 

 

 

Have questions about the conference? Check out our Event FAQ page or call us at 800.553.8878.