Eastern Illinois University
Three years of budget cuts and two years of declining enrollment set Eastern Illinois University back. We helped them get to the front of the pack.
2x
Increase in applications
2x
Increase in visit day attendance
Faced with three years of double-digit declines in enrollment and legislative budget cuts, Eastern Illinois University needed a way to reverse the slide and regain its reputation in the marketplace. Stamats and Thorburn developed a distinctive and authentic brand platform that was expressed in a comprehensive reputation and enrollment-building campaign that included digital, social, out of home, streaming radio and targeted print.
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The Challenge
Faced with three years of double-digit declines in enrollment and legislative budget cuts, Eastern Illinois University needed a way to reverse the slide and regain its reputation in the marketplace. Stamats and Thorburn developed a distinctive and authentic brand platform that was expressed in a comprehensive reputation and enrollment-building campaign that included digital, social, out of home, streaming radio and targeted print.
- The Project
- The Results