Customized Research Services

Validating audience opinions and perceptions among a robust sample is critical to support your business decisions. Our researchers design and execute customized quantitative surveys to tap into audiences’ perceptions, following the highest standards. Supplementary data analysis conducted by our experts through secondary sources (i.e., CRM data, databases) also confirms past audience behaviors and compliments opinion-based surveys.

Brand perception research at Stamats begins with a deep dive into all that defines your brand today. Our researchers explore perceptions and attitudes among your key audiences, assess your competitive environment, and uncover insights into what makes your brand truly special. Our approach uses qualitative methods to capture critical insights from your most ardent supporters and quantitative methods to validate those findings. The result is a robust and in-depth understanding of the current state of brand perceptions among your key audiences. This essential component to the brand positioning process will set the direction for developing a laser-sharp brand strategy.

Using choice-task survey techniques with several attributes and price levels, a pricing elasticity study is a powerful research approach that allows businesses to model how changes in the price of a product or service will impact consumer preferences. Instrumental to modeling sensitivity to price changes, this sophisticated technique applies to higher education tuition pricing, consumer brands, and business services and products of all kinds. Connect with our research experts to learn where your pricing threshold lies.

How is your academic program positioned in the marketplace? What enrollment potential does it have for the future? Conduct a Current Academic Program Demand Assessment to obtain a detailed review of demand, marketability, and growth potential of your current offerings. Test potential new programs you’re considering through a New Academic Program Demand Assessment that will unveil demand, viability, and distinction against existing competitors. Our research experts provide sound, data-driven counsel to help your institution improve or adjust academic programs to increase enrollment. Stamats will also utilize labor data analytics to match your programs to in-demand job titles and skills. Ensure your academic programs are career-ready and highly desirable within today’s job market.

Institutional enrollment and recruitment dynamics provide the foundation for uncovering and identifying opportunities that will convert interest among prospective students into actual enrollment. Partner with Stamats to infuse potential growth opportunities with industry expertise.

Marketing—and identification of expansion markets in particular—is most effective and efficient when efforts are highly-focused on populations exhibiting distinct characteristics. By studying demographic, behavior, and financial factors of your current audiences, Stamats will highlight the elements that correlate with success and guide you through applying this insight to your marketing strategies.

In-person, online, hybrid approaches are regularly conducted by our staff. Let us recruit, moderate and report your next focus group, in depth interviews or suggest an online community discussion to gain insights from your target audience. This approach is often very helpful to inform personas, brand explorations, new concepts and outreach efforts.