Get Your Data in Shape—The Power of Good Data

Aired February 18, 2021

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Data is a part of nearly every facet of our lives. Ensuring your data is clean, unduplicated and secure is essential to understanding what your data is telling you. Knowing how clean data can be used to understand trends and maximize profit is very important in today’s marketplace.

Join us to learn tips and tricks to get your data in the best shape possible—and help your data tell a story.

About the Presenter

Adam Knatz, Audience Data Manager & Salesforce Administrator

Adam’s coordination of publication and audit requirements for a number of publishers is the primary focus of his work as an Audience Data Manager. Engaging in strategic planning, budgeting, and list rentals for his clients means that he has a deep understanding of the complexities that make up a dynamic audience.

Adam is a member of the administration team for the email service platforms used by Stamats and its clients as well as part of the administration/design team for the analytics platform, Microsoft Power Business Intelligence (Power BI). Prior to coming to Stamats Adam spent eight years in higher education working in student affairs and information technology. He serves as Stamats Salesforce Administrator and also supports the design teams as the Mac Administrator.