Cornell Tech

Cornell Tech partnered with Stamats to coordinate a comprehensive awareness and enrollment-building campaign. The message needed to powerfully and emotionally communicate the potential of Cornell Tech’s programs to nontraditional prospective students. 

In addition to touting the close interaction between faculty and students, the campaign needed to motivate a new generation of entrepreneurs and inspire well-established business owners and tech visionaries to push their professional boundaries and take a chance on Cornell’s new venture.  

To help achieve these goals, our team developed and launched a full suite of digital advertising and paid search campaigns. Our work included: 

• Geo-fencing specific neighborhoods in New York City where prospective students lived, worked, and socialized 
• Geo-targeting companies that employed prospective students 
• Targeting digital publications and sites that prospective students were likely to visit 

Campaign respondents were delivered to a conversion-oriented landing page where they could download free e-books and access other content tailored to their interests. Each respondent’s information was captured as they were funneled into a nurture stream that led them through each step of the enrollment journey. 

By every measure, the campaign has been a resounding success. In its first year, Cornell Tech surpassed enrollment goals for every program offered, all while improving the quality of the classes for each. 

In the words of Christina Sneva, Cornell’s Senior Director of Enrollment, “It’s really been a miracle given our resources, our timing, and the level of awareness about Cornell Tech. Working with the Stamats team, we were able to deliver an exceptional class at a very reasonable cost per student.”