Hastings College
Brand new site and increased enrollment? Hastings Does That.
270
Enrollment Prior to Launch
407
First Year After Launch
429
Second Year After Launch
59%↑
Increase Over Two Years
Hastings College is a private liberal arts college located in Hastings, Nebraska. Faced with declining enrollment, the college had to take a closer look at its overall brand—especially its recruitment messaging and website.
Lacking visual appeal, the site didn’t communicate compelling, differentiating reasons to choose Hastings. Further, it was not organized around prospects’ needs and was not mobile friendly.
With the next recruitment cycle just around the corner, Hastings needed an accelerated site overhaul.
Stamats partnered with Hastings to conduct an ambitious site makeover that would be complete in time for the next recruitment cycle.
We identified and implemented three key site components:
- Distinctive messaging centered around the theme, “Hastings Does That”
- User-centered architecture to customize the experience
- A vibrant interface
We developed:
- A new information architecture
- A beautiful, responsive design to promote user engagement and relevancy
- Accessible templates
All content was then migrated to the new design—on time and on budget.
Enrollment at Hastings has reached record highs.
Hastings is now well-equipped with an engaging website that serves as a powerful recruitment and brand-building tool.
-
The Challenge
Hastings College is a private liberal arts college located in Hastings, Nebraska. Faced with declining enrollment, the college had to take a closer look at its overall brand—especially its recruitment messaging and website.
Lacking visual appeal, the site didn’t communicate compelling, differentiating reasons to choose Hastings. Further, it was not organized around prospects’ needs and was not mobile friendly.
With the next recruitment cycle just around the corner, Hastings needed an accelerated site overhaul.
-
The Project
Stamats partnered with Hastings to conduct an ambitious site makeover that would be complete in time for the next recruitment cycle.
We identified and implemented three key site components:
- Distinctive messaging centered around the theme, “Hastings Does That”
- User-centered architecture to customize the experience
- A vibrant interface
We developed:
- A new information architecture
- A beautiful, responsive design to promote user engagement and relevancy
- Accessible templates
All content was then migrated to the new design—on time and on budget.
-
The Results
Enrollment at Hastings has reached record highs.
Hastings is now well-equipped with an engaging website that serves as a powerful recruitment and brand-building tool.
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