Content Marketing World: Create Content that Resonates with Underrepresented Communities

Recession? Check. Pandemic? Check. Increased language diversity? Check.
Now, layer these challenges on top of one of the hardest-to-market industries of all…education.
At a time when the public is questioning the value of advanced learning, how do you reach those who need next-level work skills? And how do you connect with underrepresented community members in ways that are resonant, realistic, and respectful?

Takeaways

• Identify niche audiences in historically underrepresented populations
• Zoom in to meet needs with empathetic, actionable messaging
• Deliver achievable career pathways with achievable action steps

Speakers

• Mariah Obiedzinski Tang  (AVP Content Marketing, Stamats)
• Jennifer Perez  (Director, Campus Communications, North Orange Continuing Education

Register Today