![Loading Events](https://www.stamats.com/wp-content/plugins/the-events-calendar/src/resources/images/tribe-loading.gif)
Content Marketing World: Create Content that Resonates with Underrepresented Communities
October 22 @ 11:30 am – 12:10 pm San Diego CA
Recession? Check. Pandemic? Check. Increased language diversity? Check.
Now, layer these challenges on top of one of the hardest-to-market industries of all…education.
At a time when the public is questioning the value of advanced learning, how do you reach those who need next-level work skills? And how do you connect with underrepresented community members in ways that are resonant, realistic, and respectful?
Takeaways
- Identify niche audiences in historically underrepresented populations
- Zoom in to meet needs with empathetic, actionable messaging
- Deliver achievable career pathways with achievable action steps
Speakers
- Mariah Obiedzinski Tang (AVP Content Marketing, Stamats)
- Jennifer Perez (Director, Campus Communications, North Orange Continuing Education