Full Service Marketing for Higher Education, Health Care & B2B Marketing
Full Service Marketing for Higher Education, Health Care & B2B Marketing
Mariah Obiedzinski Tang
November 14, 2019
A major hurdle in marketing MBA programs is reaching and engaging busy working professionals. These nontraditional students have specific needs – especially when it comes to preferred communication platforms.
When William and Mary’s Raymond A. Mason School of Business revitalized their Flexible MBA program, they knew they needed to think big (and local) in marketing to prospective students.
Cody Watson, associate director of marketing, discusses their data-driven, multichannel digital marketing approach on the #HigherEdVoices podcast. Listen now.
Want to learn more? Attend the Stamats 2020 Conference in Savannah, GA. Register now.
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