Dunwoody College of Technology
Transitioning from the college’s reputation of a traditional trade school to a robust, hands-on educational experience for traditional and non-traditional students was no small feat. That’s why Dunwoody College of Technology turned to us for assistance.
14%
Increase in enrollment
5%
Increase in qualified leads
Dunwoody College of Technology is a Minneapolis-based, private technical college that offers a wide variety of two-and-four-year degrees for traditional and non-traditional students. Our job was to help elevate the college’s reputation from a traditional trade school to a robust, hands-on educational experience for traditional and non-traditional to earn degrees in highly-sought-after fields in technology, design, architecture and engineering.
The “Born to Do” campaign targeted inquisitive, determined and action-oriented problem solvers with a passion for designing, building and fixing things. Our campaign included digital, social, streaming and terrestrial radio and out-of-home and transit advertising. The campaign and partnership has had year-over-year success and helped
make significant impact on enrollment.
14% increase in qualified leads
5% increase in enrollment
3% increase inquiry to application conversion
-
The Challenge
Dunwoody College of Technology is a Minneapolis-based, private technical college that offers a wide variety of two-and-four-year degrees for traditional and non-traditional students. Our job was to help elevate the college’s reputation from a traditional trade school to a robust, hands-on educational experience for traditional and non-traditional to earn degrees in highly-sought-after fields in technology, design, architecture and engineering.
-
The Project
The “Born to Do” campaign targeted inquisitive, determined and action-oriented problem solvers with a passion for designing, building and fixing things. Our campaign included digital, social, streaming and terrestrial radio and out-of-home and transit advertising. The campaign and partnership has had year-over-year success and helped
make significant impact on enrollment. -
The Results
14% increase in qualified leads
5% increase in enrollment
3% increase inquiry to application conversion
