Pima Community College Brand Ethos Video
Pima Community College’s new brand was more than a facelift. It represented a multi-year effort to unify the college’s campuses and renew internal and external enthusiasm. In early 2019, this video launched the new brand for internal audiences, uniting them around their students’ dreams.

A community college serves students and learners throughout their lives. It serves business and industry. It teaches students transferring to a four-year university. It teaches students restarting in their middle years. It trains new workers in the trades. It offers continuing education to professionals and technicians. It offers enrichment programs and summer youth programs. It teaches English to immigrants.
So, it’s complex.
Make it a multi-campus community college in a diverse city. Make it a multi-campus community college trying to unify those campuses. Make it a community college overcoming recent internal and external challenges.
So many layers….
What is the common thread? The drives and dreams of the students. The new brand’s theme is simple: Keep Striving.
-
The Challenge
A community college serves students and learners throughout their lives. It serves business and industry. It teaches students transferring to a four-year university. It teaches students restarting in their middle years. It trains new workers in the trades. It offers continuing education to professionals and technicians. It offers enrichment programs and summer youth programs. It teaches English to immigrants.
So, it’s complex.
Make it a multi-campus community college in a diverse city. Make it a multi-campus community college trying to unify those campuses. Make it a community college overcoming recent internal and external challenges.
So many layers….
What is the common thread? The drives and dreams of the students. The new brand’s theme is simple: Keep Striving.
- The Project
- The Results