Rutgers University Website
After partnering with a previous vendor and not seeing the results they needed, Rutgers came to Stamats, who was also building their new website.
152%↑
Click-Through-Rate (CTR) Increase
50%↑
Increase in Conversions
124%↑
Conversion Rate Increase
After partnering with a previous vendor provided very few conversions, the Rutger’s team contacted Stamats for an alternative solution using the exact same ad budget.
Beginning with understanding the previous work, key goals and differentiations for conversion, Stamats created a comprehensive campaign strategy. The previous vendor campaign lacked optimization and daily management resulting in budget wasted to low quality clicks coming from irrelevant search terms. The Stamats approach took previously broad keywords and focused them on targeting users who were most likely to convert.
The Stamats approach included:
- Personalized ad groups
- Journey mapping
- Mystery shopping
- Optimized landing pages with an unique page per campaign
- Targeted, narrowed keywords
- Geotargeting
- A/B testing
- Time scheduling of ad delivery
- Programatic display ads
By investing in a comprehensive strategy up front, the overall campaign was able to deliver more results for the exact same ad budget.
Compared to the previous campaign, the Click-Through-Rate (CTR) increased by 152% from a previous average of 1.24% to 3.13% average with Stamats. More importantly, conversions as defined as form completions increased by 50% from a previous average of 10 per month to 15 per month average with Stamats. The Conversion Rate increased by 124% from 5.38% to 12.05% average with Stamats.
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The Challenge
After partnering with a previous vendor provided very few conversions, the Rutger’s team contacted Stamats for an alternative solution using the exact same ad budget.
-
The Project
Beginning with understanding the previous work, key goals and differentiations for conversion, Stamats created a comprehensive campaign strategy. The previous vendor campaign lacked optimization and daily management resulting in budget wasted to low quality clicks coming from irrelevant search terms. The Stamats approach took previously broad keywords and focused them on targeting users who were most likely to convert.
The Stamats approach included:
- Personalized ad groups
- Journey mapping
- Mystery shopping
- Optimized landing pages with an unique page per campaign
- Targeted, narrowed keywords
- Geotargeting
- A/B testing
- Time scheduling of ad delivery
- Programatic display ads
-
The Results
By investing in a comprehensive strategy up front, the overall campaign was able to deliver more results for the exact same ad budget.
Compared to the previous campaign, the Click-Through-Rate (CTR) increased by 152% from a previous average of 1.24% to 3.13% average with Stamats. More importantly, conversions as defined as form completions increased by 50% from a previous average of 10 per month to 15 per month average with Stamats. The Conversion Rate increased by 124% from 5.38% to 12.05% average with Stamats.
