Trine University
They have exceptional facilities and culture. But no one knew their name – until now.
31%↑
Increase in Applications
15%↓
Decrease in Bounce Rate
Trine University boasted new building projects, world-class facilities, and enduring student pride. However, the school lacked name recognition and suffered from inconsistent communication with prospective students, splintered social media initiatives, and a weak web presence.
Trine needed to develop a refined brand identity as well as a new website that could accurately depict the distinctive experience it provides students.
Stamats began by identifying the strengths that Trine could authentically own in the marketplace, then developing a memorable campaign that could convey those strengths and stand up to competitors.
The campaign, “It’s a Trine Thing,” illustrated the pride, attitude, and unique offerings of the institution.
To communicate this elevated standard of excellence, new website components were created:
- Richer, brand-aligned visuals
- A more functional, user-friendly interface
- Consistent messaging elements and intuitive navigation
Through our branding and digital work, the university has effectively addressed the identity issues that left prospective students struggling to understand the Trine experience.
Enrollment has steadily climbed during our relationship with Trine. As important, Trine’s quality of student enrolled has increased from good to very good by every measure of importance (GPA and class rank).
The dynamic website—with a homepage that features new stories, facts, and campus events—now matches the vibrancy of Trine’s culture.
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The Challenge
Trine University boasted new building projects, world-class facilities, and enduring student pride. However, the school lacked name recognition and suffered from inconsistent communication with prospective students, splintered social media initiatives, and a weak web presence.
Trine needed to develop a refined brand identity as well as a new website that could accurately depict the distinctive experience it provides students.
-
The Project
Stamats began by identifying the strengths that Trine could authentically own in the marketplace, then developing a memorable campaign that could convey those strengths and stand up to competitors.
The campaign, “It’s a Trine Thing,” illustrated the pride, attitude, and unique offerings of the institution.
To communicate this elevated standard of excellence, new website components were created:
- Richer, brand-aligned visuals
- A more functional, user-friendly interface
- Consistent messaging elements and intuitive navigation
-
The Results
Through our branding and digital work, the university has effectively addressed the identity issues that left prospective students struggling to understand the Trine experience.
Enrollment has steadily climbed during our relationship with Trine. As important, Trine’s quality of student enrolled has increased from good to very good by every measure of importance (GPA and class rank).
The dynamic website—with a homepage that features new stories, facts, and campus events—now matches the vibrancy of Trine’s culture.
