University of Texas Rio Grande Valley
Two siloed communities. One new university. Countless branding and recruitment successes.
104%↑
1st Year Enrollment Goal
60:1
Applicants to Openings Ratio
With the University of Texas Rio Grande Valley (UTRGV), Stamats had the privilege of coordinating the branding and promotion efforts for an entirely new university. UTRGV would unify elements from two existing institutions, include a newly created medical school, and coincide with the launch of multiple new academic programs.
Bringing UTRGV to life would require a creative, meticulously planned, and highly integrated campaign—the most comprehensive challenge an agency could undertake.
To meet the university’s aggressive goal of attracting 28,000 new students in its first year, Stamats launched a vast social media campaign (#FirstClass) to transition and integrate the former institution’s social media audiences and draw interest from new audiences.
These efforts ran concurrently with extensive print, digital, and statewide advertising across all possible channels as well as the building and launching of a new bilingual website.
We also developed a new athletic identity and mascot. At the hub of it all was Stamats’ innovative “We Will” brand campaign. Supporting print collateral helped the new university find its distinct voice in the marketplace and became the inspirational rallying cry that united old schools, inspired regional communities, and motivated a new generation of learners.
We’re as delighted as UTGRV—Stamats’ media and marketing efforts have proven to be a resounding success. UTRGV’s “We Will” Campaign exceeded all expectations by helping to generate an enrollment of more than 29,000 students in the fall of UTRG’s first year.
The medical school alone had 3,000 applicants for 50 new student openings. Still in use, the campaign is driving UTRGV’s recruitment goals and solidifying its position as a vibrant 21st century school.
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The Challenge
With the University of Texas Rio Grande Valley (UTRGV), Stamats had the privilege of coordinating the branding and promotion efforts for an entirely new university. UTRGV would unify elements from two existing institutions, include a newly created medical school, and coincide with the launch of multiple new academic programs.
Bringing UTRGV to life would require a creative, meticulously planned, and highly integrated campaign—the most comprehensive challenge an agency could undertake.
-
The Project
To meet the university’s aggressive goal of attracting 28,000 new students in its first year, Stamats launched a vast social media campaign (#FirstClass) to transition and integrate the former institution’s social media audiences and draw interest from new audiences.
These efforts ran concurrently with extensive print, digital, and statewide advertising across all possible channels as well as the building and launching of a new bilingual website.
We also developed a new athletic identity and mascot. At the hub of it all was Stamats’ innovative “We Will” brand campaign. Supporting print collateral helped the new university find its distinct voice in the marketplace and became the inspirational rallying cry that united old schools, inspired regional communities, and motivated a new generation of learners.
-
The Results
We’re as delighted as UTGRV—Stamats’ media and marketing efforts have proven to be a resounding success. UTRGV’s “We Will” Campaign exceeded all expectations by helping to generate an enrollment of more than 29,000 students in the fall of UTRG’s first year.
The medical school alone had 3,000 applicants for 50 new student openings. Still in use, the campaign is driving UTRGV’s recruitment goals and solidifying its position as a vibrant 21st century school.
