Did I Say That Out Loud?
Trending topics & hot takes in digital marketing
Episode 11
In a world where search no longer requires a click, will your brand’s organic content be strong enough to survive? Stu and Mariah drop the mic on what to do—and what not to do—as we enter our Clickless Search Era.
Episode 10
PMax is changing how digital marketers “do ads”—but it’s not a set-it-and-forget-it technology. Stu Eddins hits on how PMax leverages AI, and what humans need to do to take ad optimization to the next level.
Episode 9
Are your branded search ads out of control? Is your daily ad budget LESS than your conversion cost? Are you sending clicks to generic landing pages? See why Stu says you’re doing digital ads wrong—and get tips to right the course.
Episode 8
Blogs answer questions, and they’re timely. Stu and Mariah chat about the many reasons why blog stories often outperform program and service webpages.
Episode 7
Humans love threes: Good, better, best. Small, medium, large. Big, bad, ugly. Threes are everywhere—and Stu has a trio of reasons why your marketing strategy should revolve around threes.
Episode 6
Is SGE the next big thing in search? Stu and Mariah predict the future of the search generative experience in this episode of the DISTOL podcast.
Episode 5
Stu and Mariah share hot takes on AI for digital marketing and content creation.
Episode 4
Stu and Mariah chat about what it means to “do SEO” in 2024, and how organizations can embrace the recent Google updates to truly connect with audiences.
Episode 3
Mariah and Stu discuss the call-to-action, which is the gold-standard element of successful digital marketing.
Episode 2
When you want to vet an idea, conferences are a great place to get unbiased, often challenging feedback. Stu and Mariah weigh the pros and cons of using conference platforms as a Shark Tank for new services and concepts.
Episode 1
Stu Eddins and Mariah Tang discuss the importance of search intent and authentic (not solely AI-written) content in search ranking.