Demand Generation
Attract qualified leads that convert to revenue
Demand More: Respect Your MROI
Demand generation drives revenue by capturing the attention and interest of targeted prospects and then nurturing them through the sales pipeline. This strategy makes the most of every investment you have made in brand, technology, and people. We can scale a program to fit your needs, from planning and placing digital media to leveraging your in-house resources and optimizing existing content. Driving attention, interest, and engagement builds closer relationships between prospects and your organization, breaks down the walls between marketing and sales, and lets you optimize every aspect of your campaigns. The result: increased lead velocity and greater propensity to convert inquiries to sales.
Continual Optimization
We constantly monitor your program and make updates to improve areas of opportunity.
Cultivating Engagement
Turn prospects into loyal brand advocates with engaging messaging.
Brand-Focused Conversions
Segment your audience based on their actions. Reach them with the right call-to-action at the right time in their conversion journey.
Our Proven Process
A full demand funnel is an engagement map that collects data early in the engagement process to personalize a more targeted and cost-effective campaign.
- Campaign sequence map and data strategy
- Campaign content strategy
- Promotion plan
- Creating or optimizing campaign assets
- A/B testing
- Optimization and monitoring
Our proven process helps you connect with prospects at every point in the conversion funnel. Check out our Demand Strategist e-newsletter for timely tips and insights to help achieve your business goals.
HOW WE CAN HELP
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Readiness Assessment
Is your organization ready for a rush of ready-to-convert leads? Demand generation programs require the right people, tools, and goals. Partner with us to determine what’s ready to rock and what areas need to be fine-tuned to launch a successful outreach program.
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Full Demand Funnel
Demand generation delivers leads at every point in the conversion journey. Take advantage of our suite of services, including campaign and content strategy, asset creation, implementation, and analytics. We’ll help you generate and engage leads from brand awareness through conversion.
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Demand Generation Strategy
The days of spray-and-pray email marketing are over. Launch an integrated demand generation program with a detailed communication and implementation strategy. Our experts will collaborate with you from planning through creative, promotion, and beyond.
QUICK FACTS
10,000
Higher Conversion Rates
314+
Journeys Mapped
17
CRM Integrations
28
Conversion Specialists
INDUSTRIES
Education
Healthcare
Retail
B2B Media
Meetings and Events
Facility Mgmt
Interior Design
Education
Demand generation is more than lead gen. It’s a dynamic communication system that captures students’ interest as they start searching for their ideal college or university. We personalize your strategy and every messaging touch point to drive applications and increase enrollment.
Stamats provided an immeasurable amount of support from high-quality market research to building and maintaining our beautiful website. Their marketing efforts continue to bring a significant amount of attention to the Alternative Credit Project and provide an efficient online interface to help nontraditional students return to college.Brice Struthers
Associate Program Specialist, American Council on Education
Healthcare
In healthcare, relationships matter. Demand generation connects patients with providers and organizations in a proactive, thoughtful way. Through strategically planned and crafted messaging, demand gen transforms prospective patients into engaged patients.
Stamats was very responsive to our needs and feedback throughout the engagement.Mike Brinich
Communications and Marketing Director, University of Michigan School of Nursing
Retail
Demand generation is a robust lead gen program that captures interest before people become prospects. Beyond qualifying leads, demand gen harnesses the power of brand marketing to forge strong, measurable relationships with consumers at all levels of the conversion funnel.
Stamats has been an excellent partner in both creating a brand that truly captures the essence of our district and communicating it in a manner that captivates and makes our stakeholders proud. “They nailed it” is the phrase we heard over and over again as we shared the work of Stamats with our constituents.Michelle Gayles
Chief Strategy Officer - Phoenix Union High School District
B2B Media
Prospects are hungry for your products—but they can only buy if they know about you. Demand generation delivers on-point marketing messages at just the right time. Reach a targeted audience of professionals at any point in the B2B buyer journey and turn high-quality leads into brand-loyal buyers.
Audativ is the only company [in the industry] that has integrated back-end, meaning that all of the silos of the products are fully integrated. Stamats can tie together all these loose ends. No other company has this.Audativ Client
Meetings and Events
Hot new event center? Trendy meetings destination? Planners around the world are always looking for the best venues. Demand generation can help you attract the right events, from intimate corporate meetings to large scale conferences. Collaborate with us to drive bookings through on-point, perfectly timed demand gen messaging.
Stamats has been an excellent partner in both creating a brand that truly captures the essence of our district and communicating it in a manner that captivates and makes our stakeholders proud. “They nailed it” is the phrase we heard over and over again as we shared the work of Stamats with our constituents.Michelle Gayles
Chief Strategy Officer - Phoenix Union High School District
Facility Management
Facilities managers need your innovative, functional solutions—and demand generation can help you drive sales. Let us help you turn prospects into purchasers with a smart, perfectly timed marketing communication plan.
Stamats has been an excellent partner in both creating a brand that truly captures the essence of our district and communicating it in a manner that captivates and makes our stakeholders proud. “They nailed it” is the phrase we heard over and over again as we shared the work of Stamats with our constituents.Michelle Gayles
Chief Strategy Officer - Phoenix Union High School District
Interior Design
Architects and designers crave creative inspiration balanced with functionality. Demand generation connects A&Ds with your innovative products through well-timed, on-point messaging. Let us help you turn leads into brand-loyal buyers with a smart and savvy marketing communication program.
Stamats has been an excellent partner in both creating a brand that truly captures the essence of our district and communicating it in a manner that captivates and makes our stakeholders proud. “They nailed it” is the phrase we heard over and over again as we shared the work of Stamats with our constituents.Michelle Gayles
Chief Strategy Officer - Phoenix Union High School District
Subscribe to Our Quarterly Newsletter
Demand Strategist is a free quarterly newsletter that explores how colleges and universities are growing enrollment by reshaping how they communicate with their most valuable audiences.